New initiatives can be easier deployed if a smart business idea can imposed on a Canvas Business Model. The Canvas Business Model has nine identified area’s to be filled in. Alexander Osterwalder developed the Business Canvas Model based on Business Model Ontology.

• Infrastructure
  • Key Activities: The activities necessary to execute a company’s business model.
  • Key Resources: The resources that are necessary to create value for the customer.
  • Partner Network: The business alliances which complement other aspects of the business model.
• Offering
  • Value proposal: The products and services a business offers. Quoting Osterwalder (2004), a value proposition “is an overall view of .. products and services that together represent value for a specific customer segment. It describes the way a firm differentiates itself from its competitors and is the reason why customers buy from a certain firm and not from another.”
• Customers
  • Customer Segments: The target audience for a business’ products and services.
  • Channels: The means by which a company delivers products and services to customers. This includes the company’s marketing and distribution strategy.
  • Customer Relationship: The links a company establishes between itself and its different customer segments. The process of managing customer relationships is referred to as customer relationship management.
• Finances
  • Cost Structure: The monetary consequences of the means employed in the business model. A company’s DOC.
  • Revenue Streams: The way a company makes money through a variety of revenue flows. A company’s income.

(Source: wiki)